WHAT WE DO
At Balanchine Marketing, we specialize in amplifying the online presence of professional solopreneurs, service providers, and small businesses who thrive on trust, relationships, and personal connections. Our strategic and customized digital marketing solutions support an extensive range of service-focused industries, including:
Professional & Financial Services:
Attorneys, financial planners, accountants, insurance advisors, management consultants, executive coaches, and career advisors.Health, Wellness & Personal Care:
Therapists, psychologists, counsellors, medical specialists, wellness coaches, nutritionists, fitness trainers, chiropractors, and holistic practitioners.Real Estate, Home & Property Services:
Real estate agents, brokers, home restoration specialists, interior designers, architects, home inspectors, contractors, property managers, landscapers, and home improvement specialists.Creative & Independent Professionals:
Photographers, graphic designers, copywriters, authors, motivational speakers, personal brand influencers, educators, event planners, and freelance specialists.Lifestyle & Personal Services:
Beauty and skincare professionals, salons, personal stylists, organizers, personal chefs, pet care providers, and wedding planners.
Our comprehensive digital marketing services include strategic social media management, engaging content creation, professional visual branding, persuasive copywriting, and simple-but-impactful websites—all optimized to ensure your brand resonates, reaches the right audience, and converts followers into loyal clients.
With Balanchine Marketing, your digital presence works for you - so you can focus on what you do best.
Our Services
Done-for-you Social Media Management
We handle your social media from start to finish — strategy, content creation, scheduling, and optimization. Whether you focus on one platform or several, we tailor posts to your brand and goals. You’ll get consistent, engaging content that builds trust, attracts your audience, and saves you hours each week. Includes monthly calendars, analytics, and optional add-ons.
Strategic Content Planning & Creation
We help you plan and create content that aligns with your brand voice and business goals. From topic ideas and visual direction to clear messaging and platform strategy, everything is crafted to connect with your ideal audience. Use it to post yourself or combine with our full-service support.
Visual Branding & Brand Positioning
Make a memorable first impression. We help define your brand’s visual and verbal identity — from tone and messaging to color palette and content style. You’ll walk away with a consistent, confident brand presence across platforms, whether you’re starting fresh or repositioning your business.
Professional Websites with Custom-Written Content
We create simple, professional websites that reflect your brand and convert visitors into clients. From layout to content, everything is tailored for your business. You’ll get clear, well-written copy, cohesive design, and a website you can be proud to share.
Blog Content & Brand Storytelling
We write SEO-friendly blog posts that position you as an expert and help your audience connect with your brand. Each piece is customized to your niche, voice, and goals — great for building trust, boosting visibility, and creating long-form content that works for you over time.
Paid Advertising Setup & Strategy
We design and manage smart ad campaigns tailored to your goals and budget. Whether you’re launching your first ad or scaling an existing campaign, we focus on targeted messaging, scroll-stopping visuals, and data-driven adjustments to help you get real results without wasting spend.
Optional Add-ons to Match Your Goals
Customize your package with flexible extras like branded templates, lead magnets, landing pages, or campaign support. These add-ons help you go further without committing to a full new service — perfect for launches, promotions, or leveling up your marketing when you’re ready.
