Sophie Balanchine
I plan it, run it, and make it work
From marketing campaigns to end-to-end projects
I’m Sophie Balanchine, a marketing strategist, content creator, and project manager who knows firsthand how tough it is to grow a business when you're the one doing everything.
I’ve had two businesses of my own, and even as a marketer, I had to figure out how to get visible while also managing clients, hiring, running operations, and making a million decisions a day. So when I say I understand what small businesses are up against—I truly do. That’s why I’m so passionate about helping entrepreneurs finally feel seen, supported, and set up with smart marketing that works without burning them out.
What I Bring to the Table
Whether it’s launching a brand, revamping a website, building a content plan, or making sense of your marketing chao - I thrive on turning big ideas into clear, doable strategies. I’ve worked with government agencies, the United Nations Development Program, and small business owner - developing campaigns, writing persuasive copy, and creating both digital and print materials that get results.
I’ve also built and managed a widely read educational blog with tens of thousands of monthly readers, founded a multi-vendor e-commerce platform specializing in handmade products, and launched a B2B brand focused on custom uniforms and promotional merchandise - which I successfully scaled and ultimately sold.
My professional background includes five years as a freelance management consultant, supporting small businesses across industries from branding to marketing campaigns, and from organizational change to job design and recruitment - often all at once.
Most recently, I’ve been driving integrated marketing strategy, content, and member engagement at a coworking space in Maryland.
This blend of corporate, entrepreneurial, and consulting experience has equipped me with both the strategic vision and practical know-how to help your business cut through the noise and create meaningful connections with your audience.
My expertise is complemented by recognized qualifications:
🎓Master’s in Human Resource Management – Birkbeck, University of London
🎓 Bachelor’s in Business Administration – International Black Sea University
📜 Google Certified – Digital Marketing, E-commerce, and UX Design
📜 Meta Certified – Advertising with Meta
Working With Me
I’m a strategist who gets things done—someone who can see the big picture and dive into the details. I’ll help you clarify your message, build a plan that actually fits your business, and create content that speaks directly to your audience. Whether we’re organizing your marketing efforts, shaping your brand voice, or planning your next campaign, I bring structure, creativity, and calm energy to the table—so you can stop second-guessing and start showing up with confidence.